Why Choose Lego?

Lego USA, a Danish manufacturer of children's toys and games has been a family owned company since its' founding by Ole Clirk Christiansen in 1932. Lego USA believes in supporting children's creativity through learning and playing. The world famous Lego toys are made through safe, ethical and environmentally friendly procedures, so when you buy Lego USA for your children, you can be sure that they are playing with safe products. In 2013, Lego USA became the most valuable toy company in the world.

Lego USA offers toys and games for boys and girls from under 2 years old to over 12. From Mini Figures to Bricks to Teenage Mutant Ninja Turtles and Lord of the Rings figurines, Lego USA has toys for everyone. Whether you want to boost your child's creativity, enjoyment or learning, Lego USA has a variety of choices! Lego USA Hero Factory will inspire your children to become heroes. Discover the architect potential in your child with Lego USA Architecture for building the skyscrapers and cities of the future. Finally, test Lego USA's most successful recent collection, Lego USA Friends. Most of Lego USA products are under $75.